From Reuters via Yahoo! News: "'Podcasts' Catching on with iPod Owners"--
Twenty-nine percent of U.S. adults who own MP3 players like Apple Computer Inc.'s iPod say they have downloaded podcast programs from the Internet, the Pew Internet and American Life Project found.
That means more than 6 million people are listening to a form of communication that emerged only last year, according to the nonprofit group.
6 million: that's a lot of people smoking the podcasting dope. Why do I get the feeling that not all of them are listening to me?
Note: This post appeared originally, though in a slightly different form, on BlawgCast.

If you're sold on these numbers I've got lots of other stuff I'd like to sell you too. For specifics on why these numbers aren't valid take a log at my blog entry here:
http://www.godcast.org/categories/behindTheScenes/2005/04/04.html#a917
Posted by: Craig Patchett | April 04, 2005 at 04:37 PM
Craig: That's a good post you linked to. Mine could have been titled, "Don't Believe the Hype."
Posted by: Evan | April 04, 2005 at 05:21 PM
Yes, but "have" downloaded is decidedly different from "regularly download". I've downloaded Podcasts from you and AI. However, I haven't had time to listen to many more podcasts than that... just not enough hours in the day.
Posted by: Dave! | April 04, 2005 at 06:56 PM
Blawgcast, plawdcast, it's all about naming and branding:
bodcast.com NSFW - because you might never get any work done.
Posted by: Abnu | April 04, 2005 at 08:34 PM