FOLLOWING JOHNNIE COCHRAN'S DEATH, THE COCHRAN BRAND LIVES ON . . . According to an article in The National Law Journal, Cochran's untimely death caused a "lull in case intake" in his Los Angeles offices. Since then, however, the firm's national ads have started up again, and the firm continues its push from police-brutality cases into a full range of personal-injury litigation.
My own research indicates that the Cochran firm is thriving throughout the country. The firm's website lists 18 locations, including offices in Chicago, Memphis, and Miami.
The Cochran firm is still operating in St. Louis too. It was almost two years ago that I conducted some undercover research at the firm's St. Louis offices, which weren't quite open yet despite the firm's advertising in the local Yellow Pages. I assume the offices are open today. The only other difference between then and now is that there's absolutely no chance I'll run into Cochran on the street at lunchtime, as I used to say I was always expecting to happen.
In truth, it never would have happened. Cochran's national practice was always more about a brand than a person, meaning he never needed to set foot in Chicago or Miami or St. Louis. It's no wonder the firm is finding it possible to soldier on without him.