How to Feed a Lawyer (and Other Irreverent Observations from the Legal Underground)

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Kevin O'Keefe

Points are well taken Evan.

I had no part in the drafting of the conference's marketing materials but I'm fairly confident they did not intend to slight LexThink. LexThink was a force in getting law blogs to where they are today and perhaps getting it to the point where a 2 day conference was viable. And I know from the speakers that they do not look as blogs as a gathering for IP-law hipness or law-firm gossip.

I know from recent experiences when speaking at conferences that promo materials are often pulled from some text found on the Internet (this one sounds eerily similar to a National Law Journal article) to sex things up a bit without clearly reflecting what will be covered.

Law blogs are still just getting traction in the legal community, especially in the large firm environment. Pulling together lawyers from large firms to present on the legal issues of blogging as well as how to publish a blog is a good thing. You and know the power in blogs and the good that can be done. The word needs to be spread by the LSI conference, LexThink and anyone else who can do so an informative and positive way.

As way of full disclosure, LexBlog is doing free of charge a blog for this conference that knock on wood will be up in a day or two. I believe we offered the same to LexThink but there was already the Internet presence put together by Matt and Dennis.


$1000? I think I can read the summary later.


$1000? I think I can read the summary later.

Never though I'd be saying this, but Mythago is right! ;) Seriously... a grand? Wow.


Seems like you can stumble around on the Web to learn more about blogging and that is FREE. Those in the non hip areas of the USA (That is, not the Left Coast) can't spend $600 for the airfare; $500 for a room, $1K for the seminar.

PT Barnum was right it seems.

Kevin O'Keefe

You guys may see the future of blogs and may not find it worthwhile to spend a $1,000. That's not the case for everyone.

In 1996, there was a company charging about $2,000 for an Internet marketing and advertising seminar in Monterey, California. I wanted to go but that was a shitload of money for someone like me who just started his own law firm in rural Wisconsin.

I talked to my best friend who saw that I had been getting pretty excited about marketing on the Internet and asked him how stupid would it be for me to fly there from Wisconsin and pay two nights in a hotel plus tuition. His response: "How can't I go? I had to."

I went. It changed my life forever. The skills I learned and the people I met allowed me to grow my practice via the Internet in ways I could never have done so without going. Opened my eyes as to how I could help other lawyers effectively market on the net over the last 8 years since leaving the practice.

You in invest in the future. Sometimes pulling out that credit card for a high priced seminar that you may have to pay off over a few months is scary but it's what you need to do. I did it as a young trial lawyer and learned from the some of the best lawyers in the country.

I did the same when it came to the Internet. In addition to the above seminar I paid a good sum more than once to listen to the likes of Attorney's Greg Siskind, Will Hornsby and Jerry Lawson. These guys knew how the Internet worked for legal marketing.

Sure, there is info on the net and people you can call on to give of their time but it's a little short sited to say the seminar is not worthwhile for a lot of folks.


I'm sure it is worthwhile for people who have a spare $1000 lying around unused.


Kevin, I'm not averse to spending money on these conference. While still in law school I (twice) dropped more than the cost of the blogging seminar for a TLC/Gerry Spence 4-day seminar. I just don't see the value the program will provide.

Blogging is rather simple. If you're a good writer, you will be a good blogger. If you are a good blogger, other sites will link to you. If you are not a writer at heart, then you will not have a successful blog.

IOW, good blogging is good writing. All the other stuff is just window dressing.


I think the characterization of legal blogs only being used to perpetuate law firms under represents those of us who use blogging as a free speech forum. I think there is still quite a bit to be said for bloggers exercising the modern right of the lone pamphleteer.

christopher king

Then there is this crazy guy -- a former law enforcement attorney for the Ohio Attorney General's office -- out there who thinks that movies, courtroom video captures, a writer and a film maker will spice up the legal horizon while (and after) he faces felony charges:

Oh, he's only got a hundred hits a day, with no real professional promotion, but all that will change ;-)


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