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April 19, 2010

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Martin Magnusson

"If you follow me on Twitter, I do not own your heart."

Mr Gladwell is right, but his rule has several analogues:

"If you read my book, I do not own your heart."

"If you respect my professionalism and work ethic, I do not own your heart."

"If you are my colleague, I do not own your heart."

The truth is that owing somebody's heart is incredibly difficult, and probably not a goal to which we should aspire.

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