In the past few years, lawyers have become increasingly slick and sophisticated in the production of their TV advertisements.
Don’t let this scare you. It simply means that in selecting a lawyer based on TV ads, you’ll have to spend a little extra time actually watching and evaluating the ads. This easy-to-read guide will help you do just that.
In selecting a lawyer to hire for your legal case, you should never call the first phone number you see flashing on the screen. Instead, you should sample a variety of lawyer ads. Not two, not four, but several.
To get a good variety, try this simple trick. First, set your alarm for 2 a.m. That's when lawyer ads are as thick as mosquitoes in the dankest Southern swamps. Next, turn on all the TVs in your house. Tune them to different channels. Finally, run from to room to room watching lawyer ads until the sun comes up.
As you’re running from room to room, use a notebook to record the type of cases the TV lawyers are soliciting. Do the lawyers specialize in medical devices like hip or knee replacements? Is their specialty pharmaceutical drugs that cause liver failure, heart attacks, or even death? Do they work on trucking accidents, the bloodier the better?Make a complete list of lawyers and their specialties. In the morning, match the type of lawyer with the type of injury you’ve suffered. If you’re suffering from debilitating breathlessness when you clean the gutters, for example, you don’t want a lawyer who specializes in cases of unanticipated indigestion caused by misprints in cookbooks. What you want is a gutter specialist—ruling out, of course, any lawyers who are actually “in the gutter.”
What if you find not one but several lawyers advertising for the type of injury you've suffered? This is where things gets tricky. Perhaps you've developed an unsightly skin rash from overindulging in Sinfully Rich & Nutty Ice Cream—and all night long, you see commercials for lawyers calling themselves “Your Sinfully Rich & Nutty Specialists.”
In Part 2 of this guide, which is coming soon, I’ll tell how to do exactly that.
UPDATE: Here is Part 2.