Google Search trends is arguably the most effective way of learning what the world is thinking about, and Google Trends, with Google’s annual Zeitgeist, has always done a fairly decent job of illustrating this.
Today, Google releases a new and improved version of the product with new charts, updated monthly, of the most-searched people, places and things in more than 40 categories with the ability to filter by 11 countries. PR companies and their customers now have another metric to be highly aware of. Everything from business people through to cars are ranked for the world to see. Each category goes back to 2004.
If you're feeling out of touch with pop culture, Google Trends is a great way to reconnect with the world--if that's something you want to happen.
Or you can use it to find out the "most searched authors and books." It's an eclectic list--Anne Frank, Edgar Allen Poe, Mark Twain, Stephen King, Dr. Suess; Romeo and Juliet, The Lord of the Rings, The Life of Pi, Fifty Shades of Grey, The Bible.