PODCASTING UPDATE . . . With my three-part series on advanced deposition techniques, I seem to have stumbled on a good podcasting idea: write and produce shows meant mostly to educate, not entertain. I say that because a lot more people have listened to the deposition podcasts than I expected, which perhaps is an illustration of the power of narrow-casting, that is, putting out content for a very limited, although potentially large, audience, then waiting for the audience to find you.
It seems to have worked in this case. Just looking at Part I of the series, I've had more 500 listeners in addition to the nearly 300 regular podcast subscribers. For a podcast about something as dry as depositions, it seems like a lot of listeners. Although I've had some good numbers for some of my "humorous" podcasts, it didn't happen nearly as quickly.
It means that I'll probably continue with the informative, legal-education-related format. I don't know where I'll head next, but in addition to depositions, I feel confident that I could put together shows on a variety of law-related topics, for example, writing briefs, arguing to a court, working up and trying cases, litigating class actions, organizing a mass torts practice, using weblogs to promote a legal practice, etc.
What's the advantage to me? To put it simply, I get to mention my law firm and my deposition book and otherwise promote my practice. I know that sort of thing gets annoying, but so far, I don't think my promotional efforts have been over the top. (You did know this weblog was all about self-promotion? I think it just might be.)
If you have any ideas or feedback about the podcast, email me or leave a comment. Thanks in advance!