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Alan

PR-wise, I think the change is positive. AAJ certainly sounds better than ATLA.

Personally, I don't like the change. I never had a problem with "ATLA" and considered it fairly descriptive of the organization and its goals. If there is a negative implication from the use of the words "trial lawyers" in that title, that does not indicate a name change is in order but rather that a stronger attempt should be made to affect the public perception of the group and its goals. Changing the name merely masks recognition of the group and will not serve to actually affect public opinion.

As it is, without a primer or explanation I often have trouble recalling precisely who or what various groups are or stand for (e.g. ACS). Why should AAJ strive to be similarly confusing to those not in the know?

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