How to Feed a Lawyer (and Other Irreverent Observations from the Legal Underground)

    Click on the book cover for details!

« | Main | »



PR-wise, I think the change is positive. AAJ certainly sounds better than ATLA.

Personally, I don't like the change. I never had a problem with "ATLA" and considered it fairly descriptive of the organization and its goals. If there is a negative implication from the use of the words "trial lawyers" in that title, that does not indicate a name change is in order but rather that a stronger attempt should be made to affect the public perception of the group and its goals. Changing the name merely masks recognition of the group and will not serve to actually affect public opinion.

As it is, without a primer or explanation I often have trouble recalling precisely who or what various groups are or stand for (e.g. ACS). Why should AAJ strive to be similarly confusing to those not in the know?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

My Photo

Search Beyond the Underground